For this week’s Application, select three organizations that you have seen advertised (select at least one service and one product among the three organizations). For each of the organizations, review its website, specifically focusing on the digital media used to market its products or services.

Submit a paper using APA style that addresses the following:

  • Explain how these organizations make use of digital media to represent their brand to specific segments of the market. Describe the symbols each of these organizations employs.
  • Provide an explanation of the intended messages the symbols convey to potential buyers. Use specific, direct evidence and examples to support the assessment.
  • Explain how the symbols being used in the digital media attract or align with the targeted segments. Your analysis may find that the symbols do not align with the targeted segment; if so, be sure to explain why.

Be sure to support all of your conclusions with references and your own experiences

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