For this week’s Shared Practice, you research how new technologies are influencing current marketing strategies. You examine current campaigns and identify emerging trends using this week’s resources, your research, and your own personal and professional experience.
Post the following, drawing on your own personal and professional experience if possible:
- A description of three organizations and/or companies you identified in your research that, in your experience, effectively integrate innovative technologies into their prospective marketing strategies, and explain why these innovative technologies are effective
- An explanation of how these innovative technologies are affecting the market share of each of the companies you identified
- An explanation of how these technologies are changing the way consumers evaluate the company’s offerings and the purchase decision