Week 4 Discussion

Week 4 Discussion

Answer each question for each topic.

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Topic one

We all know that advertising is nothing more than a persuasive message; the question this week is how persuasive are they.

 

Think about all the ads you see.  What elements attract your attention and make you want to either buy the product or service and what elements are total “turn-offs “?  For example do ads with dogs in them make you feel positive about the product; how about talking babies?

 

Topic two

We all ask for them – letters of recommendation.  They are fairly routine letters and should be no big deal.  The problem is that many companies are no longer allowing their managers (as representatives of the company) to provide them for many reasons.  If you were approached by a coworker, subordinate, or friend, would you write a letter of recommendation for them or not?  Why or why not?   If you would, what would you include in it?

 

Topic three

Social media and email is all over the place and we have all heard that employers have the right to monitor all computer activity both in and out of company computers.  The question for this week is two part – should employers have the right to monitor all email traffic or should employees have the right to privacy.  The second part is should employers monitor all internet access.  Explain your position and if you have ever faced this issue, what happened?

 

Comment for classmates for each response.

Topic one

1.Commercials and advertisements are something that you truly can not avoid in todays digital world. I am somebody that avoids watching commercials and try’s to always not let advertisements pursued me in a certain way. Even though I try to not let advertisements persuade me I still fall a victim to being persuaded every now and again. For example the other day I was watching Youtube videos and I saw an advertisement for this clothing brand called Armada that I shop regularly for and it said they had a site wide 20% sale and I immediately went to the site and bought a hoodie. I would say that the ads that have the biggest effect me is when they advertise a sale because I am somebody that is always trying to save money.

My mom is somebody that gets really distracted by advertisements when there is a dog or baby in an advertisement she gets attached and she is always curious what the advertisement is about. I think that not having cable and just having streaming services like Netflix, Hulu and HBO has taught me to really hate advertisements because they add a lot more time for each TV show or movie that I’m trying to watch and with streaming services there are no commercials at all and it is great!

Thanks for reading!

 

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2.I learned in a previous Business class about the marketing/advertising techniques called ethos, pathos, and logos. Ethos influences the audience based on ethics and values, pathos is used to play on the audience’s emotions, and logos uses hard facts and stats to back up their argument. I am more drawn to advertisements that use the pathos technique, whether or not its in a funny, sad, or influential way. My favorite types of advertisements are commercials where you can clearly see there’s been a lot of effort and creativity put into it like the adidas Originals: Original is Never Finished commercial. The point of their commercial was that ‘even if something has been done before, re-creating it in a unique way still makes it original’, and the way they communicate that through visuals and music is so impressive. I am turned off by commercials that are straight to the point, corny, or lack creativity.

 

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3.The most attractive advertisements are short, honest, clean and professional. A little creativity is nice but when it comes down to it, a product or service needs to have a good value for the price. Also, I would like to add I prefer when companies invest more in their inbound marketing efforts instead of the outbound marketing efforts such as intrusive ads. Hubspot does a good job of describing this methodology here: https://www.hubspot.com/inbound-marketing

I am probably a marketers nightmare since I don’t respond well to advertisements. The most irritating advertisements are the ones that promote impulsive purchasing or overpriced garbage. Also, the use of fear mongering is very unattractive. Lifelock and life insurance advertising come to mind. What they are saying may have some truth to it, but how they say it is what is a “turn-off.”

 

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4.Advertisements can get very persuasive. Many advertisers seek first and foremost to target an intended audience. From this basis they uphold many social norms and stereotypes about people’s race, gender, age, etc. Through the targeting of folks via these stereotypes they help to create and maintain them so that people actually believe them whether true or not. It is sort of like inception, for those of you who have seen the movie.

I find that I am generally attracted by advertisements that I seek out, rather than ones I am subjected to. Visually stunning ads are ones that I often find more captivating. Ads with mostly dialogue, trying to be funny, witting, or stimulating in a verbal way, are often lost on me. I usually find ads off-putting when they tell some intriguing story that has absolutely nothing to do with the actual product. I find that many car commercials can be like this. I remember a super-bowl commercial a few years about a truck a few years back. It was a long one, a few minutes, and had nothing to do with a truck, but rather about being American or something to that effect. It was a huge let down.

 

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Topic two

1.I believe the reason that letters of recommendation are beginning to become outdated is because it’s becoming more important for hiring managers to focus more on whether or not the CV contains the correct information or qualifications needed instead of wasting time reading recommendation letters that may contain information that is not true. In the case that someone asked me to write a letter or recommendation for them I would most likely approve, especially if I think highly of this person.

 

 

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2.I have only had 2 jobs in my life and I have only needed a letter of recommendation for my most recent job. I think that letter of recommendation’s are necessary for employers trying to hire someone because it shows your employer that you have had a boss or coworker that respects the way you work and it adds more credibility. If a coworker were to ask me for a letter of recommendation I would write them one but only if I respected the way they work. I work in the restaurant industry so I have a lot of coworkers so some are really good workers but there are also a lot of people that are not good workers so I would be very selective in who I would write a letter of recommendation for. In my letter of recommendation I would talk about the ways in which I respect this person as an employee and mention all of the reasons why I think he or she would be a good fit for the specific company they are trying to work for. Overall I think that letter of recommendations are still very necessary in todays world!

Thanks for reading!

 

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3.To start, I believe that although most people who would ask you to write a letter of recommendation for them won’t do this, there is always a risk of being blamed for them not getting a job (if the letter is written honestly). I am not sure if legally this could be grounds for s case but it seems as if the risk is present. Because of this I would be reluctant to write a letter of recommendation for anyone, unless I know them very well. It would also feel very wrong to write a letter that only extols the virtues of the person in question. To put it simply, any letters I write would be, in a sense, ‘brutally honest’.

I would also make sure to ask what job the letter is for, so that I may better fit the letter to whatever job/position the person will use it for. I would also try to keep the letter short, but concise. This is because the hiring manager or whomever is reading all these letters would appreciate that.

 

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4.I have had coworkers and associates write letters of recommendation for me, and I think it’s a great tool to use when asking for a promotion or raise. I think the rule of thumb for a letter of recommendation falls along the same lines as being used as a reference in a resume. When you write a letter of recommendation for someone, you are putting your name on the line. If that person turns out to be a bad employee that will in turn make you look bad for recommending them. If you are confident about someone’s professional skills and reputation, then I would definitely write a letter of recommendation.  In the letter, I would mention things that I have personally witnessed that would be beneficial for a manager or employer to hear. For example: if they have a great personality and customer service skills, if they always show up on time and work really hard, and if they go above and beyond the call of duty.

 

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Topic three

1.I believe it’s unethical for employers to monitor their employees personal emails and social media. Fortunately, I’ve never had to deal with this issue before but I do remember a previous employer mentioning once that she checks every applicant’s social media before she hires them (mine was never public), I don’t think there’s anything wrong with that but I’m sure that employers have used this technique to determine whether or not they want to hire someone based on their personal agendas. For example, if an applicant were to be someone who posts about their political opinions and an employer were to check his or her social media before hiring, the employer could decide not to hire the applicant because he or she may not agree with the applicant political view. As for work emails I don’t think it’s wrong for the employer to monitor the activity, only because that could be a way for management to keep up with productivity and perhaps to give positive feedback to their employees.

 

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2.In my opinion employers absolutely have the right to monitor all emails and or social media that are associated with the company, though I don’t feel like this should extend into the employees personal lives. Employers should be able to look into all of their employees business email’s messages, it allows them to make sure the employees are operating honestly and within the limits of the law in some cases. However people also have a right to privacy especially in their personal time. To me, employees have the right to a separate email/social media account for their personal lives because otherwise everybody would be having their lives censored. My stance on emails is pretty much the same when it comes to internet access. It makes sense that a company would want to monitor what their employees are doing on the internet while the employees are at work. However beyond that, I don’t think that employers should be able to monitor all internet access in my personal life as well. Most of the jobs I have had have been in restaurants or retail. So no I wouldn’t really say that I’ve been put in this situation quite yet, but as long as there is a division between work life and personal life I’m sure I’d be okay with it.

 

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3.I think that employers should only be able to monitor company email’s because everything that is sent on the company email should be professional. I do not believe that employers should be able to monitor personal emails because there is too much information that has nothing to do about work that the employers can see and I believe that employees have a right to that privacy. I for one have never faced this issue because I work in restaurant industry so it really is not necessary to monitor anything. Overall I think that we all have a right to privacy and if we have a personal email employers should not be allowed to monitor that and with a company email everything should be professional on that making it okay for employers to monitor them!

Thanks for reading!

 

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4.I believe that whatever you do on a work computer or email should hold the same professional standards you would hold yourself to in person. If you are using the internet to properly perform work duties and are communicated via email in a professional manner then you have nothing to worry about. If you are just surfing the internet, checking your social media, and gossiping with coworkers then the company should know that. You should always leave personal conversations, checking personal emails, and checking social media on your personal devices. I have never been faced with this issue because I always keep business and personal things separate.

 

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