Week 4

Week 4

“VISA Interactive Exercise and Positioning and Information Technology”

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Choose a global company and describe its target market. Provide a rationale for the response.

Justify the different positioning strategies presented in Chapter 7 of your textbook (attribute or benefit; quality and price; use or user; competition; global, foreign, and local consumer culture). Provide one (1) example of at least one (1) positioning strategy for the products of the global company you chose.

Justify the different positioning strategies presented in Chapter 7 of your textbook (attribute or benefit; quality and price; use or user; competition; global, foreign, and local consumer culture). Provide one (1) example of at least one (1) positioning strategy for the products of the global company you chose.