Unit 3 Capstone Discussion

It is important to choose a marketing strategy that considers the environment, the competition and your products’ strengths and weaknesses. Make sure to practice with the Learning Activity if you are not confident regarding a SWOT Analysis before responding in the Discussion.

  • What is the competitive strategy for your company? Using Porter’s Generic Strategy, which approach will you use and why?
  • Once you identify your approach, discuss how your strategy will be implemented given the market forces. For example, if you choose a differentiation strategy, how will you differentiate your product or service from the competition?
  • Will your prices reflect the strategy you chose? How will you market to the audience reflected in your strategy?

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