Question Description

Purpose of Assignment

To develop effective relationshipmarketing, a company must first understand its targeted consumers’buying influences and behaviors. This week’s assignment is the firstpart of the development of a marketing plan. It provides the foundationof the marketing plan and introduces the student to a variety ofdiagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must firstunderstand its targeted consumers’ buying influences and behaviors. InWeek 2, create the Research section of your plan.

Complete the assignment worksheet.

  • Diagrams are not required but can be used to provide clarity andconciseness. Diagrams (and subsequent discussion) can include SWOT(emphasizes internal market–Strengths, Weakness, Opportunities,Threats) TOWS (emphasizes the external market–Threats, Opportunities,Weakness, Strength), PEST (Political, Economical, Social,Technological), SOAR (Strengths, Opportunities, Aspirations, Results),and/or STEEP (Social, Technological, Environmental, Economical,Political). All diagram(s) should be in APA format and must include asubsequent discussion of the diagram(s) providing insight and clarity.

This assignment will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your in-text citations and references consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.