Question Description

Just do the executive summary. That is my part. under Yu Wang

The executive summary is based on the power point that I upload.

**** Highlight your section on the outline when you are done*****

Executive Summary – Yu Wang

Situation Analysis – Natan Dorfman/ Brandon Rife

  1. The Business
    1. The Mission
    2. Description of the Business
    3. Products
  2. External Environment
    1. Political Environment
    2. Legal & Regulatory Environment
    3. Technological Environment
    4. Socio Cultural Environment
  3. Market Opportunity
    1. Segment Descriptions
    2. Market Needs
  4. Competition
    1. Description
    2. Market Share

Objectives – Natan Dorfman

  1. Marketing Objectives
  2. Financial Objectives

Primary Target Market -Tyler M

  1. The Ideal Customer
  2. Market Size
  3. Market Growth
  4. Value Proposition

Brand- Sam Goldberg

  1. Core Brand Message
  2. Positioning
  3. Branding Elements (logo, font, colors)

Product Offering – Phong/Tyler K