I want the Executive Summary piece of the two research projects attached below. It must include 2-3 recommendations about the organization (76ers) based on the information you now know.
- Create a summary of the organization mentioning the most important pieces of information that someone who knows nothing about the organization should know.
- Come up with 2-3 recommendations that the organization can use to improve for the future.
- Most of your citations should be pulled from the two researches as it is the same information. Make sure to include hyperlinks and a list at the end.
- Use the multimedia to supplement your text. You should find new multimedia.
DO NOT FORGET:
- You need to include multimedia (videos, pictures, podcasts, etc) in your summary.
- You need to hyperlink all your sources within the text.
- Have a reference list on the bottom (APA format) (at least 3 sources including multimedia citations).
- Maximum of 1000 words
The Philadelphia 76ers are an American basketball team. The team participates in the National Basketball Association’s competition and is part of the eastern conference and the Atlantic division. The team plays at the Wells Fargo Center. Founded in 1946, it makes up one of the oldest NBA franchise and are one of the 8 teams to survive the first ten years of the league. The CEO of the team is Scott O’Neil and the general manager is Brell Brown while ownership of the company is the Harris Blitzer Sports. The franchise is valued at $1.18 billion. Currently, the franchise is 5th in the eastern conference with significant players such as Joel Embiid leading the team to decisive victories. Some former players such as Allen Iverson, Wilt Chamberlain, Julius Erving and Moses Malone made the franchise famous. The paper will discuss SWOT and marketing strategy of Philadelphia 76ers.
Branding and social media promotion
Loosing critical games
Winning the NBA cup finals
Competitive teams within the eastern and western conference
The current position within the eastern conference of the NBA is contributed by the opportunity and strengths that the franchise utilizes. One of the key strengths of the company is having the top-notch players with the ability to deliver within the market. players such as Joel Embiid, Ben Simmons, Tobias Harris and Josh Richardson have been instrumental in increasing the sales of the franchise positively (Sarsby 2016). The success of the institution is triggered by the development strategies that the franchise is keen at utilizing in a profitable manner. Strategies such as branding and social media promotion enables the company to be fully effective in a positive way. The company's weakness relies on failures in games that demonstrate its franchise strategy to effectively win and deliver within the market
The franchise faces numerous opportunities within the NBA that it is keen at utilizing. Factors such as reaching the playoffs and proceeding to the finals of the game plays a strategic role in this case. It is an opportunity that relies on the effort that the team places in ensuring that they succeed in important games. The opportunity only comes once, and the company needs to ensure that it exploits the factor for it to be fully effective within the NBA competition (Sarsby 2016). The analysis of the threats that are involved in the process plays an essential part in this case. The threats that the franchise focuses on includes rival teams within the Eastern and Western conferences. Teams such as Boston Celtics, Milwaukee Bucks, and Toronto Raptors are some of the main competitors and present a threat to Franchise goals.
Philadelphia 76ers is a franchise that centers on the provision of sports entertainment. This is a constructive service that can be categorized as leisure. The franchise enjoys over 10 million fans that play a constructive role in building up the franchise through funding and support. Entertainment services are done by positive performances of the company which is key in enhancing profits. The position of Philadelphia 76ers within the conference provides the entertainment to the fans (French & Gordon 2015). The franchise is also used in the marketing of key company products within the market. The initiative has proven to be fully effective as it facilitates the positive promotion of a company within the market in a positive way. Companies such as Nike and Adidas market themselves through the company and the initiatives have proven to be fully effective. Therefore, entertainment and advertising are some of the main services that the company offers.
The product element of the franchise is based on the sports entertainment that the company focuses on. The initiative is based on the signing of key players that produce positive results. The marketing services offered by the franchise to other companies is also based on the airplay that the franchises have during competitive games. The price element is a factor that depends on the competitiveness of the game (French & Gordon 2015). It is a key initiative that the company is key at exploiting based on competitive privileges that are associated with the games. The tickets get more expensive as the games reach the playoffs. The same issue applies for the companies that need Philadelphia 76ers to market for them which is a beneficial relationship. The franchise is keen at applying promotional aspects such as use of social media and television to ensure that the popularity of the company in the market is enhanced.
In summary, The paper discuses about SWOT and marketing strategy of Philadelphia 76ers. The current position within the Eastern conference of the NBA is contributed by the opportunity and strengths that the franchise utilizes. One of the key strengths of the company is having the top-notch players with the ability to deliver within the market. The franchise faces numerous opportunities within the NBA that it is keen at utilizing. Factors such as reaching the playoffs and proceeding to the finals of the game plays a strategic role in this case. It is an opportunity that relies on the effort that the team places in ensuring that they succeed in important games. The product element of the franchise is based on the sports entertainment that the company focuses on. The initiative is based on the signing of key players that produce positive results.
French, J., & Gordon, R. (2015). Strategic social marketing.
Sarsby, A. (2016). Swot Analysis: A Guide to Swot for Business Studies Students. Spectaris Ltd.