Strategic Marketing – Project

Strategic Marketing – Project

Q.  Based on the readings thus far in the book Fascinate by Sally Hogshead – How to make your brand impossible to resist – New York times best seller, pick a brand and reposition them in the market based on your findings in the book. I would recommend picking a brand that you feel would need some help getting customers to start to think about the brand again. Please provide your rationale as to why you think this is the correct approach for this particular brand.

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See below for a project checklist. Brand Fascination Project Checklist:

– Repositioning of an existing brand, using 2 of the tactics for brand fascination, explain your rationale for your choices.

– What will your new marketing messaging be?

– Why do you think it will work?

-Would any of the marketing tactics of the existing brand change?