Strategic Management And Leadership

Strategic Management And Leadership

Assessment Brief – Level Six Undergraduate Business and Management modules

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SM0374

v1 (Rubric unchanged from 2014-15 v3) Page 1 of 6

 

Module Code: SM0374 –

Module Title: Strategic Management and Leadership

Distributed on: Hand in Date: Check noticeboards

Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the module site on the e-Learning Portal (eLP). Students are advised to read and follow this information.

 

Task:

Choose one company from the list published on the eLP (see Assessment Folder). For this company, explain how successful you think it is and discuss the strategic reasons behind that success. Your explanation should include something about the contribution of leadership to the company. Go on to suggest strategies and/or actions for ensuring success in the future.

You should read the guidance on page 2 of this brief and the marking scheme at the end of this brief to understand how you should approach the assignment and how marks will be allocated.

Further guidance, including examples of marker feedback (shown in Lecture L08) and Revision Audio- Visual Presentations will appear on the eLP.

 

Notes:

a. Word limit = 3,600 words. See page 3 of this brief for an explanation.

b. Tables with sentences (rather than data) WILL be included in the word count

c. No appendices are permitted.

d. The assignment contributes 100% of the module mark.

 

Format for submission:

 The assignment should be written in Arial, 11pt, left-justified, 1½ spacing.

 DO NOT put Your Name, or any Tutor’s Name anywhere on your assignment.

 Every page should be numbered (in header or footer) and show your student ID.

 ESSENTIAL – You must leave at least 5cm of ‘white space’ at the end of each section. This is the space for your marker to write feedback comments on the preceding section. Please note that we may not use all of the 5cm – it depends what type of feedback we think is needed for each answer.

 All academic and other sources must be cited and included in a reference list

 We require you to use the Barney (1991) VRIN framework. The VRIN Summary Table is usually shown in journals and textbooks with ticks and crosses. We require you to use the letter “Y” for “Yes” and the letter “N” for “No” and the “?” symbol for “Uncertain or Maybe”.

 

Standard Assessment Brief for 2018-19

Assignment Brief 2018-19

 

 

Assessment Brief – Level Six Undergraduate Business and Management modules

SM0374

v1 (Rubric unchanged from 2014-15 v3) Page 2 of 6

Guidance

We want you to tell us how you think the company has been able to compete successfully and justify your answer with analysis based on topic areas taught as part of this module. “Success” could be evaluated in terms of measures such as growth, profitability, market share and so on. But how has the company achieved this position which may have taken several years?

To tackle the question you need to carry out a full strategic analysis of the company and the business environment. But we only want to read the really important elements of that analysis and the conclusions you draw. You have to judge what is most important and present this to us in a clear, academically rigorous manner. You must present conclusions (your interpretation of the analysis) for each section below.

Your assignment should contain the following sections (5cm spacing between each) numbered exactly as follows. Mark allocations are shown in the marking scheme at the end of this brief.

1. A brief (maximum 100 words) introduction to the company

2. Company data which can be used to evaluate its success concluding with your thoughts about whether or not the company can be described as “successful”.

3. An outline of 6 to10 business reasons behind the success stated in a simple, straightforward way with a brief (4/5 sentences) explanation of each reason. Avoid strategy “jargon”; no analysis is required – this is a test of your broad business knowledge and understanding.

4. A detailed analysis of the company’s strategic capabilities starting with a Value Chain and followed by a VRIN evaluation. Your interpretation of the analysis must clearly show how the company has been able to build competitive advantage.

5. An evaluation of the contribution of leadership to the company’s success, basing this on appropriate theory. A wide range of topics will be acceptable including:

o Leadership (e.g. styles, attributes)

o Management theories

o Organisational culture

o Decision-making

6. A detailed analysis and interpretation based on one further topic area from the following list:

o Business (competitive) strategy consistent with strategic capabilities

o International strategy (based on the framework in Exploring Strategy)

o Innovation strategy

o Collaboration (alliances, joint ventures, mergers and acquisitions)

7. An explanation of any external and/or internal factors that might make it difficult for the company to be successful in the future and suggestions (based upon your prior analysis) as to how the company can best deal with these.

 ALL sections should cite sources of research data and theories/concepts on which your analysis is based. The only exception to this is the suggestions you make in Section 7; these should be YOUR original ideas and therefore citations are not expected.

 All cited sources should be listed in APA format in the References section at the end of your assignment

 Cutting and pasting material directly from sources without citation is plagiarism

 Cutting and pasting material directly from sources with citation is poor scholarship

 Short extracts from cited sources are permissible – use double quotation marks and citation including page number

 Although citing others, the majority of your assignment should use your own words.

 

Assignment Brief 2018-19

 

 

Assessment Brief – Level Six Undergraduate Business and Management modules

SM0374

v1 (Rubric unchanged from 2014-15 v3) Page 3 of 6

Final Submission of Assignment:

Newcastle City Campus

 No print copy will be required for SM0374.

 This module requires only one submission to the eLP Assignment Submission Folder before the Module Submission Deadline. This will be an electronic copy of the assignment in PDF format which should be uploaded to a particular folder depending upon your programme of study (see next item).

 We require students from Accountancy Programmes to use Folder A and Business Programme Students to use Folder B (see eLP for full instructions).

 You will not receive a TurnItIn Similarity Report* for a Final Submission.

 Students with Approved Extensions will find that new folders will be available after the normal deadline has expired.

 Students can submit their part-finished assignments to the TurnItIn Draft Folder before submitting to their Final Folder. They will receive a TurnItIn Similarity Report*. See the eLP for full instructions.

* Please note that TurnItIn Similarity Reports issued to students from the Draft Folder only compares your assignment to previously submitted or published work; whereas the Final TurnItIn Similarity Report (sent to staff only) will also compare your work to that of your fellow students.

CV Partner Institutions (in Hong Kong and Singapore) Follow your institution’s regulations regarding print copy (or electronic) assignment submission. Word Limits and Penalties for Assignments

If the assignment is within +10% of the stated word limit no penalty will apply. The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count does not include:

 Title and Contents page

 Reference list

 Appropriate tables, figures and illustrations (but see note (b) on p1)

 Glossary

 Bibliography

 Cited Quotations Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count. If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be regarded as academic misconduct. If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted. For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63. LATE SUBMISSIONS

Newcastle & London Under the prevailing ARNA regulations, students that submit up to 24 hours late (and do not have an approved extension to deadline) will be penalised by a deduction of 10 marks (10% of available marks). Special Late Folders will be open on the eLP for 24 hours after deadline (use one of these if you do not have an approved extension). CV Partner Institutions Please consult your local administrator concerning late submission.

Assignment Brief 2018-19

 

 

Assessment Brief – Level Six Undergraduate Business and Management modules

SM0374

v1 (Rubric unchanged from 2014-15 v3) Page 4 of 6

Mapping to Programme Goals and Objectives:

This assessment will contribute directly to the following Undergraduate programme goals and objectives: 1. Knowledgeable about the theory and practice of international business and management Objectives: Students will be able to:

x 1. Acquire knowledge of functional areas of business and management.

2. Acquire knowledge of specialist areas of business.

x 3. Apply their knowledge to business and management contexts.

x 4. Conduct contemporary research into business and management.

2. Skilful in the use of professional and managerial techniques and processes Objectives: Students will be able to:

1. Provide evidence of self reflection as a means of informing personal development planning.

2. Demonstrate effective interpersonal communication skills and the ability to work in a team.

x 3. Demonstrate critical thinking skills

x 4. Demonstrate problem solving skills.

3. Aware of ethical issues impacting on business and professional practice Objectives: Students will be able to:

1. Identify an ethical dilemma in a business situation

2. Suggest ethical solutions to this dilemma

4. Employable as graduates Objectives: Students will be able to:

1. In the context of securing graduate employment demonstrate the skills of self presentation.

Achievement of Goal 1 Objective 4 and Goal 2 Objective 3 are measured throughout the assignment. The other Goals and Objectives are measured primarily in certain sections – these are shown on the feedback sheet below.

Assignment Brief 2018-19

 

 

Assessment Brief – Level Six Undergraduate Business and Management modules

SM0374

v1 (Rubric unchanged from 2014-15 v3) Page 5 of 6

 

Student ID ………………… Programme ……….…………………………………… FT/PT Location ……………………………

Grade Excellent Very Good Good Adequate Inadequate Bad

S u

c c e s s fu

l?

A sophisticated but clear discussion of what is meant by “successful” and how this applies to the company, supported by a range of data types. 7-10

A discussion of how successful the company is consistent with at least two types of appropriate data. Recognises that “success” can be difficult to evaluate. 6

A statement of how successful the company is consistent with two types of appropriate data but very little discussion. 5

A statement of how successful the company is consistent with one type of relevant data 4

Very little relevant data, no attempt at evaluation of success 3

Almost no relevant data, no evaluation of success 0-2

B u

s in

e s s

R e a s o

n s

An excellent set of key reasons with good, clear explanations. Very good research and demonstration of business knowledge. Goal 1 Obj 1 exceeded 7-10

A very good set of reasons with good explanations. Good research and demonstration of business knowledge. Goal 1 Obj 1 exceeded 6

A good set of reasons, some less than key, but good explanations. Reasonable research and demonstration of business knowledge. Goal 1 Obj 1 exceeded 5

Acceptable set of reasons but either too few or too many to be considered a set of key reasons. Basic explanation, basic research, adequate business knowledge. Goal 1 Obj 1 met 4

Either rather limited or else a scattergun list with weak explanations. Research very limited – does not demonstrate adequate business knowledge. Goal 1 Obj 1 not met 3

No understanding of the reasons underpinning success. Very poor research. Fails to demonstrate any significant business knowledge. Goal 1 Obj 1 not met 0-2

A n

a ly

s is

a n

d

In te

rp re

ta ti

o n

o f

c a p

a b

il it

ie s

Excellent discussion supported by rigorous and detailed analysis Goal 1 Obj 3 exceeded 21-30

Very good discussion based on accurate analysis covering most of the relevant points Goal 1 Obj 3 exceeded 18-20

Good discussion based on analysis that is generally good but has gaps or small errors Goal 1 Obj 3 exceeded 15-17

Basic discussion based on analysis that is competent but no more. Goal 1 Obj 3 met 12-14

Poor quality, partial analysis that does not support any discussion. Goal 1 Obj 3 not met 9-11

No evidence the student understands the topic area. Analysis of very poor quality. Goal 1 Obj 3 not met 0-8

L e a d

e rs

h ip

 

Excellent evaluation supported by rigorous analysis based on relevant theory. The data has been collected from a wide range of sources. 11-15

Very good evaluation with careful analysis based on relevant theory with well- researched data 9-10

Good evaluation based on relevant theory with good data. 7.5-8.5

Basic evaluation based on relevant theory. Analysis competent but no more. 6-7

Inadequate evaluation – either the theory is not relevant or the analysis is of poor quality. 4.5-5.5

No evidence the student understands any relevant theory. No evaluation. 0-4

Assignment Brief 2018-19

 

 

Assessment Brief – Level Six Undergraduate Business and Management modules

SM0374

v1 (Rubric unchanged from 2014-15 v3) Page 6 of 6

Grade Excellent Very Good Good Adequate Inadequate Bad A

n a ly

s is

a n

d

In te

rp re

ta ti

o n

o

th e r

to p

ic

Excellent discussion supported by rigorous and detailed analysis 14-20

Very good discussion based on accurate analysis 12-13

Good discussion based on analysis that is generally good but has gaps or small errors 10-11

Basic discussion based on analysis that is competent but no more. 8-9

Either the topic area is not relevant or the analysis is of poor quality. 6-7

No evidence the student understands any relevant topic areas. Analysis of very poor quality. 0-5

F a c to

rs a

n d

S

u g

g e s ti

o n

s

More than two good suggestions with excellent rationales based on identified factors. Goal 2 Obj 4 exceeded 11-15

Two good suggestions appropriate to the company with very good rationales based on identified factors Goal 2 Obj 4 exceeded 9-10

One relevant suggestion with good rationale based on identified factors OR two relevant suggestions with brief rationales. Goal 2 Obj 4 exceeded 7.5-8.5

One relevant suggestion with a brief rationale based on identified factors. Goal 2 Obj 4 met 6-7

Suggestions lack relevance and a convincing rationale based on identified factors Goal 2 Obj 4 not met 4.5-5.5

No evidence the student understands much about the company at all, Goal 2 Obj 4 not met 0-4

 

Total 70 – 100 60 – 69 50 – 59 40 – 49 30 – 39 0 – 29

 

Other General Comments:

 

 

 

 

 

 

Assignment Brief 2018-19