STR/581 SUBSTANTIVE WK2

STR/581 SUBSTANTIVE WK2

Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

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Respond to the following in a minimum of 175 words:

 

Discussion 1

 

Due Thursday

Respond to the following in a minimum of 175 words:

 

Consider a company with which you are familiar. Discuss what might be in the organizations external, general, or industry environment that would influence strategic planning for that company.

 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

 

 

#2

#3