STR/581: Strategic Planning & Implementation

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Wk 2 – Strategic Plan, Part 1: Environmental Scan


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Resource: Strategic Plan, Part 1: Environmental Scan Grading Guide


You will perform an environmental scan for your target company.


Choose an organization according to the following:

· Current employer

· Most recent or former employer

· Place of business that you have patronized or have been familiar with over a long period of time.

· Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.

· The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. 


Write a 1,050-word minimum environmental analysis in which you include the following:

· Determine how to create value and sustain competitive advantage using the environmental scanning strategy.

· Evaluate the company’s external environment.

· Assess the company’s general environment.

· Evaluate the organization’s industry operating environment. 


Format your paper according to APA guidelines. 


Submit your assignment.