In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4–5 pages that includes the following for the case study organization:
- Discuss how a Web site’s sitemap can help improve search rankings.
- Describe the meta tags for the proposed Web site.
- Describe other types of tags that are used to improve a Web site’s search ranking.
- Describe the key words for the proposed Web site (based on analytics from Week 3, if possible).
- Provide 2–3 keywords for 10 different competitors.
- Create a Web site goal statement (unique selling proposition [USP]) including key words.
- Create title and description tags for your proposed Web site.
- Use a free key word ranking tool to track your key words and provide results.
All sources should be cited both in the text and in the references using APA format.