Scenario Discussion

Homework #1

Scenario:  Magenta Multimedia has decided to  incorporate social technology into its  business to maintain its  competitive advantage. It would like to use  technologies that allow it  to engage with customers, and that also allow  employees to communicate  with peers. The company’s current customer  demographic is older, but  management would like to expand the appeal of  the company and its  products to millennials (while not ignoring its  current customer base).  The company was impacted by the recent economic  downturn, but is now  growing again and is seeing positive financial  results. Despite this,  senior management is extremely budget-conscious  and sensitive to  incurring new expenses.

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  • What social technology strategy would you recommend?
  • Why would you recommend this strategy?
  • How would this strategy benefit the organization?
  • What type of social media metrics would you recommend the   organization use to ensure the social technology strategy is  successful?
  • Given budget considerations, how would you justify the costs of your recommended strategy?

Homework #2

Why are the concepts of leverage and break-even important for  managers to understand in order to achieve the goals of Saudi Vision  2030? Provide an example of how these concepts could be applied to a  business with which you are familiar.

Search the Internet for an academic or  industry-related article.  Select an article that relates to these  concepts in the context of  doing business in Saudi Arabia.

For homework, your first step is to summarize the  article in two  paragraphs, describing what you think are the most  important points  made by the authors (remember to use citations where  appropriate). For  the second step, include the reference listing with a  hyperlink to the  article. Do not copy the article into  your homework and limit your summary to two paragraphs.