In 2-3 pages answer the following (utilize sources, facts, figures to back up your opinions): 1. Select a sports property and identify a sponsorship philosophy implied from its current partners and online information. Identify demographic and lifestyle characteristics that likely make up the purchasers or audience for this sports property. 2. Search for 2 quality leads for this sport property. In other words, utilize your audience characteristics from question #1 to match those characteristics with companies with similar audiences or objectives. You are effectively performing the tasks within Step 1 of the Eduselling model. (chapter 3 Developing Successful Sport Sponsorship Plans Imay be useful for sponsorship objectives)
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