Reflection: Having read the article, watch the videos and thought about this topic: What contributions can analytics and data science make to the science and art of pricing? What sorts of data and insights would the well-informed marketer want to know as they think through pricing strategy? (500 words)

Read: file attached below

Watch: How Should Executives Organize & Manage The Pricing Function? https://www.youtube.com/watch?v=9YBiNWOUiS8

Watch: What Are The Big Disrupters In The Pricing Industry?

https://www.youtube.com/watch?v=7AuMmqjppJs

Watch: Digital Innovation Can Improve Pricing Strategy & Processes

https://www.youtube.com/watch?v=ULZMdxSoRWg

Watch: Tips For A Pricing Team Partnering With The Sales Team

https://www.youtube.com/watch?v=dB0T68aFz0s&list=PL6ObtpaISqxIxucZnVbYqgE3TRftHJyOl&index=2