Organizational Communication- Discussion
Q. What is your assessment of the vision that Beers created?
· What exactly is her vision?
· Is it a good vision? What makes a “good vision”?
· Is it original? Is it stating the obvious? How important is originality?
· Does it make sense strategically?
· Does it meet the needs of internal and external constituencies? Who are they?
· Why are most company vision statements so uncompelling?
– Read Beers HBS case attached below
– https://www.nytimes.com/2012/04/01/business/charlotte-beers-on-the-importance-of-self-assessment.html?ref=charlottebeers&_r=0
– https://www.youtube.com/watch?v=_gQkjk9uzSM
Q. What is your assessment of the vision that Beers created?
· What exactly is her vision?
· Is it a good vision? What makes a “good vision”?
· Is it original? Is it stating the obvious? How important is originality?
· Does it make sense strategically?
· Does it meet the needs of internal and external constituencies? Who are they?
· Why are most company vision statements so uncompelling?
– Read Beers HBS case attached below
– https://www.nytimes.com/2012/04/01/business/charlotte-beers-on-the-importance-of-self-assessment.html?ref=charlottebeers&_r=0
– https://www.youtube.com/watch?v=_gQkjk9uzSM