Need Paper Done For BUS330 Principles Of Marketing Details Below Attached Is How Paper Should Be

  • What To Do
  • Finish the marketing plan you began in Week 2 and wow your internship bosses!
  • How to Do it
  • Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
  • The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out ourĀ sample McDonald’s marketing planPreview the document.
  • Note that you’ve already covered this first set of topics in your Week 2 situational analysis. Feel free to revise your earlier work as needed.
  • A description of your selected company/brand
  • The core products/services they offer
  • A brief history
  • Key current competitors
  • A SWOT (strengths, weaknesses, threats & opportunities) analysis
  • For each, identify and describe a minimum of 3 examples (12 in total).
  • A description of the product/service that you want to market & SWOT rationale
  • Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
  • Segmentation approach and rationale
  • e.g., Demographic, geodemographic, behavioral, psychographic, etc.
  • Target market(s) description
  • Positioning statement
  • Marketing mix details
  • Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
  • Success metrics
  • Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
  • International considerations
  • Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
  • Conclusion
  • Summarize your plan and why it deserves to be funded.
  • References (at least 3 outside of the textbook)