Marketing Strategy Project

Marketing Strategy Project

The Marketing Strategy Project is a seven (7)-page paper-based knowledge gained in the course. The project is based upon a product that the student chooses. Then, each of the seven elements of strategy (found on p. 255) must be developed fully. The student, after reading the text and studying each of the resources presented in the course, should write the paper in the following format (at least one full paragraph per section): introduction, each of the seven strategy elements, and finally your opinion (last paragraph – what do you think of competitive analysis for the product… and why). The body of the paper needs to be at least 7 full pages and no more than 10 pages in length (not including title page and reference page). The written work must strictly follow APA format and exhibit critical thinking commensurate with undergraduate higher education.

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