Answer questions with at least 200 words.

  • How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?
  • How has GE unified its various brands under one marketing umbrella (or brand)?
  • How has Twitter gone from a US-based company to a global entity?
  • What are some specific branding guidelines for small business?
  • What are some factors that influence consumer purchasing decisions? Which do you believe are most important? Why?
  • What are some ways markets can be segmented? How do firms decide which market segments to target? Provide a brand-specific example.