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Kotter’s 8-Step Change Model Application

Gabrielle Zephirin

Professor John

LDR 535








Kotter’s 8-Step Change Model Application at Ford Motor Company

The discussion focuses on how the Ford Motor Company Particular companies are correspondingly watchfully identified within the history as well as growth of business as well as community all through the twentieth century as the Ford Motor Corporation. The Ford Motor Corporation has also entered the commercial world on the June 16, 1903, when the Henry Ford in addition 11 enterprise fellows have contracted this corporation’s articles of the inclusion. Since as with most prominent enterprises, the Ford Motor corporation’s backgrounds were modest. Then with $ 28,000 at payment, these revolutionary manufacturers gave first to what cost to turn within one of the world’s major corporations. With this corporation’s preliminary selling came hope a young Ford Motor corporation had as well taken its original steps (Otto, 2019).

Today’s change management movement has arisen in response to the trouble companies have taken in making continuous, fast improvement in the regular aspect of the business. Attempts to overcome that have led to the bifurcation of organizational life into everyday moments and change management periods. As an increasing amount of people take the role and attitude of this change management professional, instead of striving to do design and transformation process, they naturally make this treatment of change as something special. And so it’s simple for people to turn into resistant to move.

With regard to its organizational structure, Ford Motor Company have transformed from the traditional framework to the contemporary one. This difference in the corporate model has taken the effect as far as the clients and the local communities of Ford Motor Company are concerned. The conventional Ford Motor Company Organizational framework consisted of the organization with the chief or the chairman on top, so senior managers or vice presidents. Accompanied by managers and, ultimately, the employees. These businesses were usually grouped into departments. These chief motors were composed of several individual automakers, and each automaker controlled differently and contended with each other. The change of the structure model saw Ford Motor Company United and centralized, whereby some people work towards accomplishing a common goal (Rajan, & Ganesan, 2017).

Current international business style, organizations create the central system that serves operations at different geographical locations. The case in point is Ford Motor Corporation. To economize, Ford unified its manufacturing, sales, and development processes in North America, Europe, South America, and Asia. The significant benefit of geographic departmentalization is that it provides for decision making at the local level, where these organizations are most familiar with these issues and the local society, including tastes in fashion, product styling, and food. Geographic departmentalization also shows some possible disadvantages. This structure may be quite costly because of the duplication of costs and effort. For example, each area may develop maintenance departments (e.g., for buying) that duplicate actions carried out in the office. The bigger question arises if top-level management experiences trouble controlling the process of field units.

Some change management theories, the models, as well as models have been produced from research and education. One of these hypotheses is Kotter’s 8-step effect Management procedure. World-renowned modification expert, John Kotter, outlined the 8-step procedure for effect: Create a situation, create a strong organization, make a vision for change, convey that vision, remove obstacles, generate short term wins, build onto the change, and In addition anchor this difference into the corporate culture. Then these models or models function as the guide to managing change equally personally and within the organization. Greatest of these models include the supporting process or series of ways to make the result from initiation to termination. Within this series of steps, there is typically a ‘Planning’ phase where teams make a change management program to help accomplish the work tasks and actions.




Rajan, R., & Ganesan, R. (2017). A critical analysis of John P. Kotter’s change management framework. Asian Journal of Research in Business Economics and Management, 7(7), 181-203.

Otto, W. L. (2019). Framework to manage change complexity when introducing high voltage technology to automotive production lines.