In Chapter 5 We Discuss Association Rules Specifically We Research Market Basket

In Chapter 5, we discuss association rules.   Specifically, we research market-basket analysis. Describe market-basket analysis   Describe a situation where you could use market basket analysis in a real life situation

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EMC Education Service (Eds). (2015) Data Science and Big Data Analytics: Discovering, Analyzing, Visualizing, and Presenting Data, Indianapolis, IN: John Wiley & Sons, Inc