Global Market Concepts And Strategics

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Week 2 Overview

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Read and Review:

· Read Keegan (2020) Chapters 1-4


Discussion Questions-submit as Word attachment (Due by 11:59AM, November 3, 2019):

• Is marketing a universal discipline? Do marketing concepts, tools, and methodology used in one’s home country need to be modified or changed when used in other country markets? Explain your answer.


· Take an element of the marketing mix and describe how cultural analysis and factors may impact its planning, execution, and design with respect to a new product launch.


-Make sure you have 3 references for each answer

– References APA 6 style, font 12. Also use in-text refrences

– Minimum 500 words the total paper