Research and review at least three case studies using the University Library on BI.

Prepare a 10-slide multimedia-rich presentation with speaker notes that presents your view on best practices for BI and CRM systems.

Record at least a 5-minute voiceover to accompany your presentation.

Use the software of your choice such as Sound Recorder, or Audacity to create your audio file and save as a MP3 or WAV.

Include content on the following in your presentation:

  • Customer relationships in the organization
  • System development roles and responsibilities
  • Application architecture and tools
  • Business case for system implementation
  • Relationships amongst BI system application components
  • CRM drivers and challenges
  • Sales, service, and contact center analytics
  • CRM data model
  • BI application customization methods
  • Project planning and deployment
  • Future of the BI application
  • BI/CRM implementation and management plan

Include the source of your research.