The purpose of the Final Paper is to demonstrate your master of the learning objectives stated in this Syllabus. You will create a business case that focuses on a new casino/resort concept. In other words, you’ll be selling a new casino/resort concept to me through this paper. You can select which jurisdiction the casino/resort resides in (Native Gaming, New Jersey, Nevada, etc.). Your paper, not including the title page and references, should be 6-8 pages in length. The paper should be double- spaced, and you can use images and charts, however, if you use them to “fill” space, you will be graded down (they should have a purpose). Please refer to the Rubric at the end of the Syllabus for guidance on grading. Please use APA format (http://owl.english.purdue.edu/owl/resource/560/01/). Please do not create an abstract. Your final paper will need to be submitted in a WORD document (or format recognized by TurnItIn which will be used to verify originality and adherence to other standards) via Blackboard.
Possible Areas of Focus-
Class Learning Objectives (page 2 of Syllabus): Course Learning Outcomes
Explain and examine the role(s) and function(s) of core departments necessary for a casino/resort to operate including front-of-house departments, back-of-house departments, and amenity departments.
Design and develop a meaningful internal and external marketing plan for a casino/resort.
Why will your casino/resort be successful?
How will your casino/resort be different than others in the marketplace?
What theme will your casino/resort have and why?
What will be the target customer of your casino/resort and why?
What will be your internal and external approach to marketing?
What will be your approach to recruiting and maintaining talent?
What amenities will your casino/resort offer and why?
How will you determine game mix (table games and slots)?
What organizational structure will your casino/resort have and why?