- What factors affected thebehaviors of Best Buy’s customers? What examples of the five-stagemodel of consumer decision-making suggested by Kotler and Keller(2012) can you find in the case?
- What were the response ofconsumers and competitors to Best Buy’s angel and devilclassifications and its customer-centricity approach?
- If you worked for a Best Buycompetitor, would you suggest this marketing approach for yourorganization?
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