Discussion

Read the article, What is Marketing Automation? (Links to an external site.) and review the The State of Marketing Automation in 2019 (Links to an external site.). Then, go to the Marketing Marvels Podcasts (Links to an external site.) and select a marketing tool to learn about. In your small group, post a brief summary of the tool you’ve reviewed. What does it do?

Again, each group member needs to select and summarize a DIFFERENT tool.

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Then, as a group, discuss how the tools could help marketers improve in the key areas outlined in the infographic.