1. Read the article Corporate Strategy vs. Marketing Strategy, then explain how the two strategies will intersect to produce a successful plan for your chosen project idea.

2. Discuss two suggestions to enhance the plan and two issues to avoid.



Critical Elements:

Comprehension; Develops an initial post with an organized, clear point of view or idea using rich and significant detail .

Critical Thinking; Draws insightful conclusions that are thoroughly defended with evidence and examples .