Chapter 1 Case Study: Supply Chain Challenge At LeapFrog

Chapter 1 Case Study: Supply Chain Challenge At LeapFrog

In the chapter, we described agility as an enduring trend in operation and supply chain management. In your opinion, how did LeapFrog and Capable Toys demonstrate agility in responding to the new market demands?

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Introduction to Operations and Supply Chain Management

Fifth Edition

Chapter 1

Introduction to Operations and Supply Chain Management

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Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.

 

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Chapter Objectives

Describe what the operations function is and why it is critical to an organization’s survival.

Describe what a supply chain is and how it relates to a particular organization’s operations function.

Discuss what is meant by operations management and supply chain management.

Identify some of the major operations and supply chain activities, as well as career opportunities in these areas.

Make a case for studying both operations management and supply chain management.

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Why Study Operations and Supply Chain Management? (1 of 7)

Every organization must make a product or provide a service that someone values.

Most organizations function as part of larger supply chains.

Organizations must carefully manage their operations and supply chains in order to prosper and, indeed, survive.

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Why Study Operations and Supply Chain Management? (2 of 7)

Operations Management – The planning, scheduling, and control of the activities that transform inputs into finished goods and services.

 

© 2016 J.H. Blackstone, ed., APICS DICTIONARY, 15th ed. (Chicago, IL: APICS, 2016)

 

Figure 1.1 Viewing Operations as a Transformation Process

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Why Study Operations and Supply Chain Management? (3 of 7)

Supply Chain Management – The active management of supply chain activities and relationships in order to maximize customer value and achieve a sustainable competitive advantage.

Supply Chain – A network of manufacturers and service providers that work together to create products or services needed by end users. These manufacturers and service providers are linked together through physical flows, information flows, monetary flows, and people.

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Why Study Operations and Supply Chain Management? (4 of 7)

Supply Chain Terminology

Upstream – Activities or firms positioned earlier in the supply chain.

Downstream – Activities or firms positioned later in the supply chain.

First-tier supplier – A supplier that provides products or services directly to a firm.

Second-tier supplier – A supplier that provides products or services to a firm’s first-tier supplier.

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Why Study Operations and Supply Chain Management? (5 of 7)

Figure 1.2 A Simplified View of Anheuser-Busch’s Supply Chain

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Why Study Operations and Supply Chain Management? (6 of 7)

Supply Chain Operations Reference (SCOR) Model

Planning activities, which seek to balance demand requirements against resources and communicate these plans to the various participants.

Sourcing activities, which include identifying, developing, and contracting with suppliers and scheduling the delivery of incoming goods and services.

“Make,” or production, activities, which cover the actual production of a good or service.

Delivery activities, which include everything from entering customer orders and determining delivery dates to storing and moving goods to their final destination.

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Why Study Operations and Supply Chain Management? (7 of 7)

Return activities, which include the activities necessary to return and process defective or excess products or materials.

Supply Chain Operations Reference (SCOR) Model

Figure 1.3 Supply Chain Operations Reference Model (SCOR) Model

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Important Trends (1 of 2)

Agility

The ability to recalculate plans in the face of market, demand and supply volatility and deliver the same or comparable cost, quality and customer service.

Information Technologies

Internet

Electronic Commerce

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Important Trends (2 of 2)

People

There is currently a shortage of talented operations and supply chain professionals.

Poor relationships within any link of the supply chain can have disastrous consequences for all other supply

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Operations and Supply Chain Management and You (1 of 3)

Potential Career Paths in Operations and Supply Chain Management

Analyst

Production Manager

Service Manager

Sourcing Manager

Commodity Manager

Supplier Development Manager

International Logistics Manager

Transportation Manager

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Operations and Supply Chain Management and You (2 of 3)

Professional Organizations

APICS – The Association for Operations Management

ISM – The Institute for Supply Management

CSCMP – The Council of Supply Chain Management Professionals

ASQ – The American Society for Quality

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Operations and Supply Chain Management and You (3 of 3)

Major Operations and Supply Chain Activities

Process selection

Forecasting

Capacity planning

Inventory management

Planning and control

Purchasing

Logistics

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Employability Skills

Critical Thinking

Collaboration

Knowledge Application and Analysis

Information Technology Application and Computing Skills

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Why do I matter?

 

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Introduction to Operations and Supply Chain Management Case Study

Supply Chain Challenges at LeapFrog

 

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Copyright

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