Case: Zip Car: Refining the business model

The objective of the analysis is to respond to the case questions in a logical and structured manner. All arguments should be logically sound and supported by evidence from the case whenever possible. Your analysis should not exceed 1,000 words.

Note: Failure to submit all three case analyses, regardless of any reason, will result in a failing grade.

A Guide to Case Analysis

Silverman, S. (2015, February 20). How to analyze a business case study [Video file]. Retrieved from

Your case analysis will include three elements: problem statement, analysis, and your recommendations. For each element pay attention to the following points:

Problem statement

Read the case and define the scope of the problem. Identify the different aspects of this problem. Include relevant information from the case.


Focus your analysis on addressing the questions raised and the scope of the problem. Indicate key factors and mechanisms that are important for answering your case questions. Discuss different perspectives and approaches to addressing the problem.

Zipcar Study Questions:
  1. Imagine you are the VC for Zipcar. Assess the people, opportunity, context, and deal of the plan. Does it make sense? What would you need to know to really understand the model?
  2. Based on the plan, would you ask Zipcar for a meeting? Why?
  3. Compare the planned and actual business models. What changed? Why?
  4. Using the data, calculate the margin per member per month by type of use. Would Zipcar make money?

Suggest recommendations that follow logically from your analysis. Discuss implementation issues.