This assignment contains four parts that flow together and complement one another.  I’ve included the point value for each section.  Again, the page number references are from the book, The One Page Marketing Plan.  You will also find additional resources at the bottom and in the module.

1. Create your USP – 10 points. State in paragraph form why your business exists. Why should they buy your product/service and why should they buy it from you or specifically, what sets you apart from your competition?

2. Write a succinct elevator pitch (examples on p. 54 – think problem, solution, proof) – 10 points.

3. Create a Business/Company Profile – 20 Points  – see links below

How to Write a Business Profile

7 Creative Company Profile Examples

In addition to these two articles, I encourage you to also review company profiles of companies similar to yours to get ideas.  These can be smaller, local companies.

4.  Give your business or service a name. 10 points

Be sure to choose clarity over cleverness, but if you can do both, then do it. If it is an established business or franchise, write why you choose this business and if you would revise it based on


Elevator Pitch Example

Elevator Pitch Examples with Chris Westfall

6 Elevator Pitches for the 21st Century –Daniel Pink

Make Your Pitch Perfect – Youtube video:

Make your Pitch Perfect: The Elevator Pitch (Links to an external site.)

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