BUAD Case Analysis
Assignment Prompt: In an attempt to avoid any further damage to the company’s reputation and bottom line, Mrs. Republic has asked you to write a case analysis that identifies and analyzes the main problem, suggests two alternative solutions, recommends the best one, and describes how to implement the recommendation. Be sure to state the pros and cons of your alternative solutions and defend your recommendation with solid reasoning. Be mindful in your analysis, your entire career at Republic Services is at stake.
A Waste Case
You are the general manager for Republic Services. Your boss, Mrs. Republic, just called you into her
office and handed you this article from today’s paper.
Two city waste companies in Jacksonville Florida are facing fines after thousands of reports of
missed trash collection. Dozens of people have complained to the city about their trash and yard waste
being skipped for weeks, and it’s a bigger problem than just a few missed blocks.
City data shows the companies have been past due on picking up a combination of yard waste, trash
and recycling thousands of times in 2019. Solid Waste Performance summaries show Republic Services,
or SWS, has been past due on waste collection 7,024 times this year and Waste Pro has been past due on
waste collection 7,499 times this year.
According to the data, most of the late collections had to do with yard waste.
The city data also shows that in the month of September, both companies were recorded “past due”
to collect trash more than they were “on-time.”
Evelyn Story said she has been dealing with garbage being missed at her Arlington home since
“It’s everybody on my side of the road. They pick up on the other side of the road. But on my side,
they leave. It has been out there for two weeks one time,” Story said. “So, you have the heat and the
maggots and the flies and stuff. It’s ridiculous. They tell you to don’t move it, let it stay out there because
they never know when the man is going to come out there to pick it up.”
Marcia Copeland, who lives in Arlington, said she wrote to the mayor’s office after dealing with her
yard waste being left for weeks without being picked up.
“I got the response back that they got contacted the company and said they were behind schedule and
hope to have everything back up and running,” Copeland said. “Low and behold, the trash that went two
or three weeks without getting picked up, got picked up.”
The city of Jacksonville said, “A couple of the city’s waste collection contractors have been
experiencing personnel and equipment issues. We are taking the complaints seriously, and appreciate
citizens’ patience as we work with the contractors to resolve the problems.”
The city said it assesses a fee for liquidated damages. According to a city spokesperson, Republic
Services was charged more than $15,000 and Waste Pro was given a $250 fee.
When asked about the contracts for both these companies, the city said it could not discuss them.
“It’s very disgusting. Like I said, the heat and the maggots, Oh, my God,” Story said. “Do your job.
You’re getting paid.”
Ron Pecora, the senior vice president of Waste Pro, which serves 75,000 city of Jacksonville
customers, said, “The combination of summer storms, Hurricane Dorian and spring growth put our crews
temporarily behind. According to our division manager, we will be fully caught up next week.”
A Republic Services public relations representative said it added six trucks in May, June and July,
and said its satisfaction rate, which is based on the number of recorded complaints, is more than 99%.
“We are proud to serve the city of Jacksonville and its residents and work hard to continually improve and
resolve any service issues. We are committed to the residents of Jacksonville and will continue to do
Assignment Prompt: In an attempt to avoid any further damage to the company’s reputation and bottom
line, Mrs. Republic has asked you to write a case analysis that identifies and analyzes the main problem,
suggests two alternative solutions, recommends the best one, and describes how to implement the
recommendation. Be sure to state the pros and cons of your alternative solutions and defend your
recommendation with solid reasoning. Be mindful in your analysis, your entire career at Republic
Services is at stake.