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Essay Help

Essay Help
I need assistance with this paper. I’m not the best at writing essays and proper citations

*Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare a report with the following:

-Describe the main line of business of the company.

-Name 4 of the countries in which the company operates.

-Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:

Competition

Target market

Product strategy

Distribution strategy

Communication strategy

Pricing strategy

-Describe any differences observed in the implementation of this concept from one country to another.

This assignment will be assessed using additional criteria provided here.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The paper should be written in third person, which means that pronouns like “I,” “we,” and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6–8 pages in length

Keynows

Keynows
Answer each question and references

Writing a mission statement requires focus and should inspire not only the employees within an organization but the customers, suppliers and community as a whole. What are the nine basic components of a mission statement? Why is it important to include as many of these components as possible in a company’s mission statement?
There are many analytical tools and techniques available for companies to gauge not only where they stand within the industry but to also assess their sustainability and competitive advantage within the marketplace. Why do you believe it is an important step within a strategic planning process to conduct a SWOT analysis? How can a VRIO help an organization?
Describe a situation when a TOWS matrix framework would be appropriate.

Strategic Management

Strategic Management
1st post

1. What is the difference between emphasizing “best” versus a “need” based business approach when considering organizational strategy?

First off, what is organizational strategy? Chron.com defines organizational strategy as the sum of the actions a company intends to take to achieve their long-term goals (Johnson, 2019, pp. 1). The company needs to define what their current strategy is going to be and then from there plan their organizational strategy on how they are going to get there.

Listening to the video the first thing that stood out was the companies can no longer think that customer loyalty or longevity will keep a company afloat. Michael Porter states that it is no longer going to be that the company’s success or the company’s history that will keep it successful. All companies need a strategy that looks into the future with the company’s vision and mission in mind (Porter, 2015).

When a company uses the “best” approach they are already planning for their demise. Because all companies cannot be the best companies. What companies need to do is find their unique niche in the market. Examples in the video talk about car companies. Each company find what appeals to their customers in their particular market. BMW or Volvo might have the best sales but what sets them apart is what makes them successful (Porter, 2015). The reading materials mention Apple numerous times throughout the lessons, they have found their niche in the market and that is what makes them successful. Even if you don’t like Apple, you know their products. Apple’s niche and uniqueness is that they remain at the top of the advancements of technology and their products reflect that.

2. How can “destructive competition” have a negative impact on strategic development and implementation, and what is the solution? Mr Porter says that in the video, destructive competition is based off of the fact that for one company to be the best another company must fail. But if that’s the case then no company actually wins. If a company eliminate all of their competition, then they also eliminate the need for creativity, improved customer satisfaction, and overall improvements for their products. A company needs to look for how their product provide a uniqueness for the customers. Maybe when you buy a BMW not only is the car an exceptional well engineered machine, but their exceptional customer service might be what sets them apart. Their customer service is that unique thing that appeals to the customers so that they keep coming back.

Johnson, S., (2019, March 8). What is the meaning of organizational strategy? Chron. Retrieved from https://smallbusiness.chron.com/meaning-organizational-strategy-59427.html

Porter, M. (2015, Nov 5). What is strategy? Michael Porter explains common misunderstandings. [Video File]. Retrieved from https://www.youtube.com/watch?v=3Hd88eBgkw0&feature=youtu.be

2nd post

· Concerning a business approach, organizations must have an approach that is not focused on the competition by implementing an organizational strategy that is unique concerning their business practices as well as offerings to consumers (Porter, 2015). A business approach should not revolve around being the “best” as an organization in competition with others. It should revolve around providing offerings that are unique to consumers that stand apart from other organizations. The difference is found in how the competition is viewed which makes a differentiation. In business, there is no best organization which is why many organizations fail because their approach is to be the best and outshine another organization versus strategically analyzing their external as well as their internal environment to avoid leaders making bad decisions that cause them to lose sight of what is needed as well as unique in value to the consumer (Porter, 2015). When an organizations strategy is “needs” based, they then listen to, understand, as well as facilitate consumer needs efficiently/effectively as the consumer and their loyalty ultimately drives their success versus focusing on their own organizational objectives to seemingly, bypass competitors (Porter, 2015). In other words, an organization that uses tactics such as good customer service, low-cost benefits, which are components of a strategy will only get but so far. To to be wholly effective, organizations must think about all aspects of the business that should work cohesively to achieve their goals in additon to meeting the needs of the consumer. To do this, an organization should know where they stand in their market, ensure their products or services are unique, know whether they are adept at facilitating consumer needs based on their resources and if they are sustainable (Kryscynski, 2015). Competitive advantage begins with a strategy and that strategy should resonate within every sector or role within an organization yielding the fortitude to remain productive, maximize sustainability, and if there is a need, recalibrate and reinvent areas of the organization, ideas, or services that they maintain their uniqueness (Goldsmith, 2013, p. 16).

Destructive competition can have a negative impact on strategic development and implementation in how the competition is viewed and in how business practices are conducted in trying to win over others. A clear vision, mission, and leadership choices play a major role in how a strategy is developed and implemented. For example, if an organization’s business strategy is unique in addition to their offerings having fully assessed their internal and external environment, that organization will be able to operate efficiently and will not need to worry about what another organization is doing per se. In contrast, if an organization, as mentioned, simply wants to be the best in offering something that is not necessarily unique or bases their success on the failure of other organizations, this means that over time, there really is no winner as success is not measured by who stays and who folds, but is measured in being sustainable, unique, and of value (Porter, 2015). An organization’s perspective strategy could be to not interpret other organizations as competition or adversary especially when offering something unique is already a viable solution. Another solution, an organization’s supposed competition viewed under strategic and positive organizational perspectives, could be viewed as a potential ally as one organization can benefit from the other making both even stronger (Saylor, 2014, p. 14-5). This has major potential as many organizations offer products or services that complement one another as opposed to multiple organizations doing the same thing, offering the same thing, forcing other or smaller organizations out of the market which eventually could resemble a monopoly through the exclusion or buying out of other organizations. In any case, organizations truly suffer because of internal management that is misguided or confused about what an appropriate business approach or strategy is or should be, therefore, by bridging the gaps between strategy development and implementation, the vision, and the means of bringing the vision to fruition must build on one another to have influence in the market (Leinwand & Mainardi, 2016). In other words, each variable should receive proper consideration respectively.

References

Goldsmith, D. (2013, July/Aug). Rethinking the company’s competitive advantage. Financial Executive 29(6), 14-

17.

Kryscynski, D. (2015, January 5). What is Strategy? [Video]. Retrieved from https://www.youtube.com/watch?v=TD7WSLeQtVw

Leinwand, P., & Mainardi, C. (2016, February 3). Creating a strategy that works. Retrieved from https://www.strategy-business.com/feature/Creating-a-Strategy-That-Works

Porter, M. (2015, November 5). What is strategy? Michael Porter explains common misunderstandings [Video]. Retrieved from https://www.youtube.com/watch?v=3Hd88eBgkw0&feature=youtu.be

The Saylor Foundation. (2014). Mastering Strategy: Art and Science. In Mastering Strategic

Management (pp. 14-15).

Less

3rd post

1. A strategy is necessary, but the approach can vary. Most companies do not have strategies in place and so the work is repetitive or routine with no real emphasis on working toward something, almost like mindless wandering. In some cases, there are certain quotas that need to be met in order to prove position among the best, or most profitable sub-divisions or companies. Instead of focusing on being the “best”, which is a misguided approach, it is more profitable to create an approach aimed at a need that maybe has not been previously met. Michael Porter shares that in business competition, instead of thinking about being the best company, the proper way of thinking is to be a unique company where there can be an advantage over competitors. Having a need based business approach leads toward potentially uncharted territory for advancement, where as a best-based approach leads toward destructive competition.

2. Competition can be viewed from many different lights, but one of the more common ways to understand it is from a perspective of rank or order structure, where one is always better or higher than the other. In sports and other Television shows, there is the goal of finding the best, which means there are also others who fall short or lose. Michael Porter shared that in any competition where your opponent has to fail so that you may win, it is a dangerous competition that is difficult to win. This sort of competition is more common and is unhealthy for the company which is why it is called “destructive competition. The solution to this problem would be to shift the focus away from “being the best” and move toward becoming unique or different. By finding something that other competitors cannot offer, that would create a healthier competition that would lead to more success.

Week 7 Forums And Responses

Week 7 Forums And Responses
RTMG201 FORUM:

Go to the APUS Online Library (left hand navigation menu under Links). Use one of the Article Databases to research one article discussing Week 7’s topic of “Sales and Operations Planning.”

The article can be on any topic covered from your readings (long-range planning, production rate, yeild management, etc.)

For your post, answer the following:
1. Give a brief synopsis of the article. Explain the topic and main points of the author.

2. How does the article relate to this week’s concepts? Explain.

3. What is your opinion of the article? Explain.

I will be checking articles for accuracy

PLEASE RESPOND TO THIS: This week has been very busy here in Belgium with all the issue with the COVID-19 virus. I hope everyone is safe and is doing well through all of this craziness.

The article I chose talks about sales and operating planning and only slight talks about long-range and short-range planning. Long-range planning is normally done annually these are plans that are set in place for the next year of business. Things that might fall within this category could be if a retail store is looking to extend its real estate or looking to expand its customer base. Several other things could fall into that category but that is what I thought of the most when thinking of long-range planning. There is also intimidate-range planning, this normally covers between three and eighteen months as wrote in our school book. This makes me think of seasonal sales. Every three to six months the seasons change and as a retail store they have to be able to adopt to best fit the customer. Then there is short-range planning, this covers the day to day operations and up to weekly operations within a retail store. This could include receiving a new shipment of goods to sale and several other things. Long-range, intimidate-range, and short-range planning are a must have in a retail store and all personal need to be aware of these plans. if everyone is aware of these operational plans then it can be better kept on track with the main plan to ensure completion of the plan

PLEASE RESPOND TO THIS: Hello Class,

This week I found an article called “Assessing the Benefits of Yield Management in the Hospitality Industry in the Kumasi Metropolis of Ghana.” Though this article is talking about hotel businesses in Africa, as far as I can tell from doing some research, it’s the same in the United States.

Yield Management is a strategy based on selling to the right customer, at the right time, for the right price. This is a huge strategy used by not only the hospitality industry, but airlines, car rental businesses, cruise lines, etc. In this article they focused on the benefits of yield management. Key elements like making sure they book every room at the highest possible rate, without leaving any rooms unoccupied (). Pricing is discussed, stating that each customer pays based on their needs and behavior. Also mentioned was conditions to apply yield management, which I found to be interesting: Just naming a few, limited capacity, segmentation of the market, and perishable inventory (). One other thing mentioned in this article, was the impact of yield management. In this particular article is states “Various literatures that outline the positive impacts of yield management on a company level suggests suggest that yield management provides more benefits to customers and this leads to greater performances, increases efficiency and productivity as well as a competitive advantage.

I personally agree with this article. The author made valid points discussing the strategy and how it was used. Mentioning what yield management was, how it is used in the hospitality business, and the outcomes it has for the business. The only thing I wish was put in this article was some of the negatives, so you could compare

ENTR315 FORUM:

Evaluate the due diligence process. Include how the different sources of funding for ventures evaluate the due diligence of an entrepreneur. Finally, assess if you are at a point to where you meet those standards. If so, explain how so. If not, explain what you need to do to meet those standards.

PLEASE RESPOND TO THIS: According to our lesson this week, due diligence is “a procedure where the potential investor is fairly seriously considering working with you and needs to look at the key aspects of the business and may even call upon the expertise of their lawyers, accountants, business valuations specialists, and marketing specialists to assist in assessing the viability of this investment”. Due diligence is completed before a deal closes to provide the buyer with an assurance of what they’re getting.

Transactions that undergo a due diligence process offer higher chances of success. Due diligence contributes to making informed decisions by enhancing the quality of information available to decision makers.

Due diligence allows the buyer to feel more comfortable that his or her expectations regarding the transaction are correct. In purchasing a business without doing due diligence substantially increases the risk to the purchaser.

Due diligence is conducted to provide the purchaser with trust. However, due diligence may also benefit the seller, as going through the rigorous financial examination may, in fact, reveal that the fair market value of the seller’s company is more than what was initially thought to be the case.

Due diligence helps investors and companies understand the nature of a deal, the risks involved, and whether the deal fits with their portfolio. Essentially, undergoing due diligence is like doing “homework” on a potential deal and is essential to informed investment decisions.

I do not feel that McCarthy Cabins is just yet ready to meet the standards. There are many gaps that need to be filled in on Financials, legal issues, marketing strategies and others as the business begins to unfold and grow. We are currently still in the opening stages and must ensure we have all information on hand to answer any questions that could be thrown at the business. No one wants to end up like some of the Shark Tank examples. McCarthy Cabins still needs to undergo the taking of the formal business registration, licensing, and financial layout for the business. I don’t quite think we are ready for a due diligence evaluation.

PLEASE RESPOND TO THIS: Due diligence is defined as an investigation of a potential investment (such as a stock) or product to confirm all facts. These facts can include such items as reviewing all financial records, past company performance, plus anything else deemed material. For individual investors, doing due diligence on a potential stock investment is voluntary, but recommended.

According to the due diligence my company is is meeting the standards because we evaluated all of the standards of what the company needs to be able to function on start-up to be able to start. But even though this says that we are ready I still think that we need to work on getting a few things under our belt before starting like understanding the concepts of some of the financials more. I see if we do not do this then we will not be able to make this venture happen. Even though a company can be ready on paper it doe not mean that the company is truly ready until the owner says they are ready to do this.

Week 7 Forums And Responses

Week 7 Forums And Responses
RTMG201 FORUM:

Go to the APUS Online Library (left hand navigation menu under Links). Use one of the Article Databases to research one article discussing Week 7’s topic of “Sales and Operations Planning.”

The article can be on any topic covered from your readings (long-range planning, production rate, yeild management, etc.)

For your post, answer the following:
1. Give a brief synopsis of the article. Explain the topic and main points of the author.

2. How does the article relate to this week’s concepts? Explain.

3. What is your opinion of the article? Explain.

I will be checking articles for accuracy

PLEASE RESPOND TO THIS: This week has been very busy here in Belgium with all the issue with the COVID-19 virus. I hope everyone is safe and is doing well through all of this craziness.

The article I chose talks about sales and operating planning and only slight talks about long-range and short-range planning. Long-range planning is normally done annually these are plans that are set in place for the next year of business. Things that might fall within this category could be if a retail store is looking to extend its real estate or looking to expand its customer base. Several other things could fall into that category but that is what I thought of the most when thinking of long-range planning. There is also intimidate-range planning, this normally covers between three and eighteen months as wrote in our school book. This makes me think of seasonal sales. Every three to six months the seasons change and as a retail store they have to be able to adopt to best fit the customer. Then there is short-range planning, this covers the day to day operations and up to weekly operations within a retail store. This could include receiving a new shipment of goods to sale and several other things. Long-range, intimidate-range, and short-range planning are a must have in a retail store and all personal need to be aware of these plans. if everyone is aware of these operational plans then it can be better kept on track with the main plan to ensure completion of the plan

PLEASE RESPOND TO THIS: Hello Class,

This week I found an article called “Assessing the Benefits of Yield Management in the Hospitality Industry in the Kumasi Metropolis of Ghana.” Though this article is talking about hotel businesses in Africa, as far as I can tell from doing some research, it’s the same in the United States.

Yield Management is a strategy based on selling to the right customer, at the right time, for the right price. This is a huge strategy used by not only the hospitality industry, but airlines, car rental businesses, cruise lines, etc. In this article they focused on the benefits of yield management. Key elements like making sure they book every room at the highest possible rate, without leaving any rooms unoccupied (). Pricing is discussed, stating that each customer pays based on their needs and behavior. Also mentioned was conditions to apply yield management, which I found to be interesting: Just naming a few, limited capacity, segmentation of the market, and perishable inventory (). One other thing mentioned in this article, was the impact of yield management. In this particular article is states “Various literatures that outline the positive impacts of yield management on a company level suggests suggest that yield management provides more benefits to customers and this leads to greater performances, increases efficiency and productivity as well as a competitive advantage.

I personally agree with this article. The author made valid points discussing the strategy and how it was used. Mentioning what yield management was, how it is used in the hospitality business, and the outcomes it has for the business. The only thing I wish was put in this article was some of the negatives, so you could compare

ENTR315 FORUM:

Evaluate the due diligence process. Include how the different sources of funding for ventures evaluate the due diligence of an entrepreneur. Finally, assess if you are at a point to where you meet those standards. If so, explain how so. If not, explain what you need to do to meet those standards.

PLEASE RESPOND TO THIS: According to our lesson this week, due diligence is “a procedure where the potential investor is fairly seriously considering working with you and needs to look at the key aspects of the business and may even call upon the expertise of their lawyers, accountants, business valuations specialists, and marketing specialists to assist in assessing the viability of this investment”. Due diligence is completed before a deal closes to provide the buyer with an assurance of what they’re getting.

Transactions that undergo a due diligence process offer higher chances of success. Due diligence contributes to making informed decisions by enhancing the quality of information available to decision makers.

Due diligence allows the buyer to feel more comfortable that his or her expectations regarding the transaction are correct. In purchasing a business without doing due diligence substantially increases the risk to the purchaser.

Due diligence is conducted to provide the purchaser with trust. However, due diligence may also benefit the seller, as going through the rigorous financial examination may, in fact, reveal that the fair market value of the seller’s company is more than what was initially thought to be the case.

Due diligence helps investors and companies understand the nature of a deal, the risks involved, and whether the deal fits with their portfolio. Essentially, undergoing due diligence is like doing “homework” on a potential deal and is essential to informed investment decisions.

I do not feel that McCarthy Cabins is just yet ready to meet the standards. There are many gaps that need to be filled in on Financials, legal issues, marketing strategies and others as the business begins to unfold and grow. We are currently still in the opening stages and must ensure we have all information on hand to answer any questions that could be thrown at the business. No one wants to end up like some of the Shark Tank examples. McCarthy Cabins still needs to undergo the taking of the formal business registration, licensing, and financial layout for the business. I don’t quite think we are ready for a due diligence evaluation.

PLEASE RESPOND TO THIS: Due diligence is defined as an investigation of a potential investment (such as a stock) or product to confirm all facts. These facts can include such items as reviewing all financial records, past company performance, plus anything else deemed material. For individual investors, doing due diligence on a potential stock investment is voluntary, but recommended.

According to the due diligence my company is is meeting the standards because we evaluated all of the standards of what the company needs to be able to function on start-up to be able to start. But even though this says that we are ready I still think that we need to work on getting a few things under our belt before starting like understanding the concepts of some of the financials more. I see if we do not do this then we will not be able to make this venture happen. Even though a company can be ready on paper it doe not mean that the company is truly ready until the owner says they are ready to do this.

Do You Really Need A Boss?

Do You Really Need A Boss?
Do You Really Need a Boss?
The articles in the Are Bosses Necessary? section of this week’s What You Need to Know focus on radical business models that upend traditional hierarchies in favor of more individual autonomy. Some companies have successfully navigated without bosses, but there are also many failures with this type of structure.

For your initial post, provide your thoughts on whether or not we need bosses in companies today. With all the technological innovation available, can employees become their own boss and take ownership of their decision making? If the first person you speak with can make a decision or solve your issue, would that be better for you as a consumer? As a business employee or colleague? Is this even possible?

A well-developed post, one that would be considered distinguished, is usually 250–350 words, on topic, provides examples, and relates what you’re saying to the course content.

Post your initial discussion response by Thursday to allow time for your peers to respond.

Response Guidelines
After posting your initial response, read your peers’ posts and respond to two. Besides responding directly to your peers’ comments, your responses should expand the dialogue by asking questions or adding new information.

A well-developed response is generally stated in 50–100 words.

Post two peer responses by Sunday; the discussion ends at midnight central standard time on Sunday.

In this week’s assignment, you will complete a problem set in which you address levels of data and types of variables

Part 1

In this week’s assignment, you will complete a problem set in which you address levels of data and types of variables. Answers to the problems must be complete and written in a formal narrative language. In addition, you will write a short essay related to data privacy.

Explain what it means to say, “variables must vary.”
List and define the four levels of measurement (using examples) discussed in this week’s introduction and resources. In your opinion, which one or more is the most appropriate for statistical analysis. Explain.
Compare and contrast the characteristics of continuous and discrete variables. What is a common challenge of trying to calculate statistics using discrete variables?
Identify the level of measurement for the following examples and explain why you selected the level you did for each, relying on this week’s resources for support:
Career field (e.g., accountant, production manager, etc.)
Temperature in Fahrenheit
A job satisfaction survey measured as “disagree, neutral, agree”
Total sales for a firm
Identify each of the following types of a variable (e.g., continuous versus discrete) and explain why you selected the category you did for each, relying on this week’s resources for support:
The number of workers in each department of a large organization (e.g., workers in production, sales, accounting, etc.)
The dollars of revenue earned during a fiscal year
The number of software licenses available to employees in a firm
The average annual salary of middle managers of an organization
Length: 3 pages not including title page and reference page

References: Include a minimum of 2 scholarly resources.

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Stat/Bus 2

Stat/Bus 2
In this week’s assignment, you will explore the different types of graphs used to visualize data. Results from both Excel and SPSS should be copied and pasted into a Word document for submission.

Each graph must contain a narrative description of what it represents and an interpretation of the image. Please use the provided datasets for building these figures.

Pie chart
Bar chart
Scatterplot
Histogram
Length: 4 pages not including title page or reference page

References: Include a minimum of 2 scholarly resources. Be sure to reference Excel and SPSS as they are resources for this assignment, although not scholarly.

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Public Admin

Public Admin
In order to fully explore the SWOTs of an organization and its relation to the budget process, develop a paper that addresses the following for the organization or governmental entity you selected in Week 1:

Identify at least three (3) strengths, and then explain how these may affect the budget.
Identify at least three (3) weaknesses, and then explain how these may affect the budget.
Identify at least three (3) opportunities, and then determine how these may affect the budget from a professional accounting perspective.
Identify at least three (3) threats, and then determine how these may affect the budget.
Explain how a SWOT complements a cost-benefit analysis.
Data may be collected through personal observations, employee handouts, government documents, non-government published materials, legislative hearings, and other official records.
Support your paper with a minimum of five scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 5 pages, not including title and reference pages
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Ethics Assessment

Ethics Assessment
ETHICS ASSESSMENT

BUSINESS MEETING OR PAID-FOR VACATION?

For the last several years, Amberson Corporation has made occasional purchases of software packages from Hacker, Inc., a corporation located in Maui, Hawaii. Hacker produces a high-quality product. However, Hacker’s product is generally more expensive than that of its competitors. Hacker has continued to press Amberson for business, because Amberson is very large and an industry leader.

Contrary to general practice in the software business, Hacker holds an annual four-day meeting in late February for important (and potentially important) customers at a popular local resort. Hacker’s competitors complain that “these junkets are unfair and corrupt the purchasing process” Hacker argues that it uses this conference to explain its products and services and to learn more about the needs of its clients. A substantial amount of time is allocated for golf, swimming, scuba, and rest and relaxation. All expenses (exclusive of transportation costs) are paid for by Hacker.

Amberson is reexamining many of its business practices, and the policy of allowing corporate officials to attend the Hacker seminar has come under scrutiny. Amberson is examining whether to should discontinue any attendance at the Hacker meetings and further whether it should establish a corporate-wide policy against accepting any gifts from customers or suppliers.

ASSIGNMENT:

Answer the following questions:

Who/What are the affected stakeholders?
What are the ethical issues and the possible alternative courses of action for Amberson?
You are the Corporate Governance Officer of Amberson. What would you do?
Which ethical frameworks, perspectives, or approaches are supportive of your decision?