Please check the attached files

Due tomorrow anytime

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Wednesday, September 9, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions

Business Process Costing

For this assignment, you will explain managerial concepts as they pertain to business process costing. You will select a business process, describe the inputs and outputs, and define the job roles. In your paper, you will evaluate the current process effectiveness, estimate the cost of the process, and propose any improvements for management’s consideration. Be sure you have reviewed the assigned chapters and required unit resources on business process management.

Instructions:

Consider a business process using a firm with which you are familiar. Business processes include the following tasks:

• developing and managing products and services,
• marketing and selling products and services,
• managing customer service,
• developing and managing human capital, and
• managing information technology.

Once you have identified the firm and business process, select, describe, and discuss the business process by elaborating on the following information:

• what starts and what ends the process (inputs and outputs),
• what roles (jobs) participate in the process (map them),
• the effectiveness of the current process,
• the cost of the process (document any assumptions), and
• any improvements for management consideration.

Your paper should be written in a Word document and should be a minimum of three pages in length. You should include at least two resources to support your paper. Adhere to APA Style when creating citations and references.

Below I have the Unit Study which you may utilize for this assignment

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Wednesday, September 9, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions

Marketing Sports Equipment

The purpose of this assignment is for you to propose a sales promotion based on what you know about the product and the target market. For this assignment, read Case 2 that is titled “Marketing Sports Equipment” on page 364 of your textbook. After reading and studying the details of the case, respond to the following questions with thorough explanations and well-supported rationale:

1. Academy Sports + Outdoors offers products that would appeal to a variety of target markets. Identify a minimum of three target market groups using the following denotations: TM1: xxx, TM2: xxx, and TM3: xxx. Remember to think about demographic, behavioral, psychographic, and geographic criteria when defining each target market.
2. For each of the target markets identified in question #1, what two types of consumer sales promotions (discussed in Chapter 12) should Academy Sports + Outdoors offer? Explain.
3. Looking at each target market you proposed in question #1, what are two types of media that might be the most effective in reaching each of the target markets? Which two might not be as effective? Include your rationale.
4. The case states that Academy Sports + Outdoors receives a high volume of requests for sponsorship activities. Based upon the target markets you identified, what sponsors would you recommend that the company partner with?

Your response should be a minimum of two, double-spaced pages. Include a title page and references page. References should include your textbook and a minimum of one additional, credible source. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and must be cited per APA Style guidelines.

By the way, I several attachments below. The first two attachments is the Case 2 that is titled “Marketing Sports Equipment” on page 364 of your textbook. The Third attachment is the Unit Study Guide. Next is the key terms from Chapter 12. Following that is some more detailed informations such as the type of promotions from the textbook & examples. If you want to reference any of the information from the screenshots the source is —> Integrated Advertising, Promotion, and Marketing Communications, 8th Edition Author:Kenneth E. Clow; Donald E. Baack Chapter 12 pages 338-364. Outside resources are welcomed to be used but must be a credible source.

To  complete this assignment, use “You Can Lead a Horse to Water but You  Can’t Make Him Edit: Varied Effects of Feedback on Grammar across  Upper-Division Business Students” and the guidelines for writing in the  topic study materials.

Write a 250-500-word summary of the article  that includes paraphrases of the article, the research problem,  questions, method, findings, and implications discussed by the authors.

Prepare  this assignment according to the guidelines found in the APA Style  Guide, located in the Student Success Center. An abstract is not  required.

Reminder: This is an academic exercise that should  not be written in first person. This is an APA paper that includes a  separate title page with running head and a reference page. 

This  assignment uses a rubric. Please review the rubric prior to beginning  the assignment to become familiar with the expectations for successful  completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

Rubric to be loaded in LoudCloud: UNV-504-R-T2ArticleReview

Assignment Content

1. Create a 10- to 15-slide Microsoft® PowerPoint® presentation, with speaker notes, in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon.

   Include the following in your presentation:

   • Select 1 topic from Ch. 4 or 6 of the textbook – you may start with this list:
   • Gamification
   • Nostalgia
   • Body decoration and mutilation (piercings, tattoos, etc.)
   • Provide your personal thoughts and examples, or discuss those in the text or other external references.
   • Explain the consumer behavior concepts underlying the topic.
   • Include graphics to enhance the effectiveness of your presentation.
   • Format your presentation consistent with APA guidelines.

Weekly Application Posts

To help you integrate your learning, demonstrate your subject matter expertise, and build your professional brand, you will complete a weekly post that focuses on one or more of the topics covered that week.  Each of the 8 weekly posts must be a minimum of 300 words in length (including the original post title) with no maximum limitation.  Posts should be tailored to fit the personal/professional brand and/or expertise that you’re trying to develop.  After you have built your MSM WordPress website, you will upload your posts for each course to that site.  (Thus, by the end of Term 5, you will have at least 80 uploaded posts on your website—8 from each of the ten courses you will have completed by that time.)

Your weekly application posts should go beyond merely reiterating what was covered in the course materials.  They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest.  The topic of your post must be one of the main topics covered in each week’s lesson and the post must do more than merely mention a term from the week, it must demonstrate knowledge of the topic.  Although the tone, style, voice, and mood of your writing is up to you, be sure to consider what would work best for your target audiences.

To build and maintain your professional expertise and to avoid appearing as “only a student,” it is imperative that you do not use words like “professor,” “class,” “course,” or other words (e.g., “this week we learned about…”) that infer your role in these posts is one of being a student.

Also, make sure to submit your post PRIOR to posting it on your blog in order to ensure the plagiarism check works properly.  Students showing a high score on the Turnitin results will receive a grade of zero.

this week videos:

Main articles:

https://smallbusiness.chron.com/difference-between-branding-positioning-22564.html

Generations X,Y, Z and the Others

SUBJECT TO TALK ABOUT: Fast fashion

articles that could help:

https://www.thegoodtrade.com/features/what-is-fast-fashion

How To Outsmart Fast Fashion

Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two specific examples of Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.

Q1.

(a) It is said that online advertising differs from regular offline advertising in three keys ways.

Based on your text, what are these three key differences? List them and explain each clearly in your own words.

(b) It is said that traditional advertising has two main categories. Based on your text, what are they? Explain them in details in your own words.

(c) According to your text, there are three main ways to pay a publisher or their agent for carrying online ads for a company.  What are they? Explain them in your own words.

Q2.

Your  company is launching its Fall line of children’s clothing. You are in-charge of the email campaign.

(a) You realize that you will have to purchase mailing lists (names & email addresses) from an external vendor. Who will you want the email campaign to reach and why?

(b) The CEO of the company wants you to closely track the key performance indicators – KPIs.  Based on information provided in your text, list three of these email key performance indicators and discuss why you think you should track them.

Q3. 

You work in a small Mom-and-Pop establishment. It is located near the intersection of two streets. The establishment sells different kinds of consumer electronics products. The owners are trying to grow the business. They have asked you to help them determine how they can grow their customer base.

(a) You have decided to start with a look at the present client base. The client data base has information such as name, address, product purchased, date of purchase, demographic information, etc.  Keep in mind that many variables make up for demographic information.

(i) Which are the top three variables / data elements about the customers you will want to look at that will give you a good idea of who shops at the store?  In other words, a look at these variables will give you a good idea of the demographics of the typical customers who shop at the store.

(ii) Based on these three variables, what does the typical customer to the store look like?

(b) Based on your research in part (a), you now have a general idea of what the typical customer to the store looks like. Your analysis has shown you that people come from as far away as 25 miles from the store.

You want to reach out to similar people within a 30 mile radius of the store. You are thinking of launching an email campaign.

(i) Which additional data source(s) can be of help in this process? Why?

(ii) Once you acquire the data from the additional data source(s), what analyses will you do with it?  Discuss.