AET 552 Week 1 Role Of Marketing In Learning Programs

Choose one of the following options to complete the Week 1 assignment.

Option 1

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Interview a person within your organization or university who is responsible for learning program development.

Write 700- to 1,050-word paper in which you summarize the role of marketing in program planning.

  • Provide the organization name and the title and brief job description of the person interviewed.
  • Include your definition of marketing, supported by research.
  • Describe the role of the program planner interviewed has in marketing his/her programs.
  • Explain the importance of marketing in program planning based on the information shared in the interview.
  • Provide at least three examples of how marketing influences program success, according to your interview as well as industry best practice.

Reference sources of information used in the paper.

Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing.

Submit your assignment.

Option 2

Write a 700- to 1,050-word paper in which you define integrated marketing communications and the role it plays in program development

  • Provide integrated marketing definitions from two different sources.
  • Explain the importance of marketing in organizational success.
  • Describe how integrated marketing and program development can result in a more successful program.
  • Provide at least three examples from different organizations to support your explanation.

Reference sources of information used in the paper.

Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing.

Submit your assignment.